Our Story

The Spirit Behind the Science

Our Founders

Blake Mycoskie, founder of TOMS and Pat Dossett, former Navy SEAL.

A few years back, Blake and Pat were on a surf trip, watching the ocean and waiting for the waves to pick up, when a question surfaced: How could they make the world better? The answer, they decided, was to start small—by helping one person bring their best self to the world.

One by one, people living to their full potential would connect and enhance the lives of everyone around them.

Over the next two years, Pat and Blake brought along leading neuroscientists, psychiatrists, physical therapists, life coaches, and wellness experts on their quest. And together they created Madefor, a simple ten-month program that harnesses the proven power of neuroscience to elevate your mental and physical baselines while cultivating a mindset that allows you to achieve everything you are truly made for.

A better world begins with the best you.

Our Founders

Co-Founders Blake Mycoskie and Patrick Dossett are passionate about family, teamwork, adventure, and the proven science behind human potential. And yet they come from very different worlds.

Blake is the Founder of TOMS and the catalyst behind the One for One business model that has given 86 million pairs of new shoes to children in need, restored vision to 500,000 people, and provided 450,000 weeks of safe drinking water to developing communities. People magazine featured Blake as one of its “Heroes Among Us,” Fortune recognized him as one of the top 
young businessmen in the world in its “40 Under 40” list, and Harvard honored him with the Next Generation Award for individuals whose commitment to health as a human right inspires young people to make “health for all” a global priority. Most recently, Blake and TOMS launched the “End Gun Violence Together” initiative. Blake lives in Los Angeles with his wife Heather and their two children.

Pat is a graduate of the U.S. Naval Academy, Basic Underwater Demolition/SEAL training, and the Wharton School of Business. He was a football captain in high school, a boxing champ in college, and had the honor of serving for nine years as an officer in the SEAL Teams. Of his time in uniform, Pat says, “I received far more than I gave and continue to be inspired by those I served alongside.” Upon leaving service, Pat co-founded the Tip of the Spear Foundation, which serves former and current Special Operations members and their families. Before partnering with Blake to develop and launch Madefor, he spent three years working on risk operations and innovation at Google. Pat lives in Los Angeles with his wife Kim, their cat, and their two twin daughters.

Our Expert Advisory Board

We are grateful to work alongside some of the world’s leading scientists, scholars, and clinicians—all of whom believe in giving others the knowledge, access, and tools to live a happy and healthy life.

Andrew Huberman, PhD

Neuroscientist and Head of Huberman Lab at Stanford and Madefor Advisory Team

View Bio

Dr. Ruth Benca

UC Irvine Chair of Psychiatry & Human Behavior

View Bio

Rory Cordial, DPT

Physical Therapist and Movement Specialist

View Bio

Dave Phillips

Executive Mentor, Speaker and Author

View Bio

Samer Hattar, PhD

Chronobiologist at National Institutes of Health (NIH) 

View Bio

Dr. John Ratey

Psychiatrist at Harvard and Author of Spark and Go Wild

View Bio

Evelyn Tribole, MS, RDN, CEDRD-S

Registered Dietitian and Author of Intuitive Eating

View Bio

Dan Cnossen

Navy SEAL officer (retired) and Paralympian

View Bio